Using The Internet: Daft.ie, Ireland’s biggest property website found that their customer’s appetite for property continues to grow. The survey by iReach, asked people about their use of Daft website and their behavioural habits. The online survey found that while the majority questioned came to the site with a view to buying a home, 41 per cent visited for research purposes.
Using The Internet: The survey revealed that people were increasingly leaving the office during their lunch break, as internet access became blocked at work, for people working in larger corporations. This was reflected also by a higher percentage of people whom accessed the internet after working hours.
Commenting on the findings, Anne Marie Boyhan, marketing manager at Daft.ie said,
“The age profile reflects the fact that the audience on Daft has grown up since we launched 10 years ago, with the most popular age bracket being 24-34, followed by 34-45.
Another interesting finding is that 62 per cent of users are female, although the gender bias shifts to male, as users gets older. Females are more likely to visit the site every day, whereas males will more likely visit once a week or once a month, with 59 per cent of males falling into this category.”
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