Rupert Bates, editorial director of Showhouse and annual host of the What House? Awards, said: “It is fantastic to have Google, one of the world's biggest brands, on board as a sponsor. It is a tribute both to the search engine giant's commitment to working with the housebuilding industry to drive traffic, leads and sales, and to the reputation of the What House? Awards, recognised as the ultimate new homes accolades.”
Ben Wood, head of property at Google, said: “Google are delighted to be associated with the What House? Housing Awards and look forward to further strengthening our relationships with the UK housebuilding industry.”
Google is the latest in a line of prestigious sponsors, all leaders in their fields, to sign up for the Awards, rewarding the very best new homes in Britain.
Despite an incredibly difficult year with new sites mothballed and reductions in build numbers, What House? Awards judges are reporting an excellent standard of entries across 23 categories.
The number and quality of the What House? Awards sponsors – the most prestigious line up of companies in the event's 28-year history, is testimony not only to the loyalty of the best known suppliers of products and services to the new homes sector, but their faith in the industry coming back and coming back hard, with the huge caveats of political will, mortgage finance, planning initiative and loosening of regulatory burdens.
“Last year's Awards ceremony was still a great occasion, rewarding the best, if a little less celebratory than usual, given the widespread redundancies in the industry. There are still huge economic problems to overcome and housing issues to resolve, but I have got a great feeling that this year's Awards could prove a seminal moment in the new homes recovery, with some great housebuilders and homes in the mix for awards and the marketing opportunities they give the industry going into 2010, backed by a phenomenal line up of sponsors supporting this fantastic event,” said Bates.
The Awards will be presented at a gala luncheon at the Grosvenor House Hotel, London on Friday November 20.